The OUYA is trying extremely hard to be relevant and get people in the stores to buy their device. Just in recent times they have released a limited edition white OUYA, a double storage all black OUYA and now they are offering pre-orders for colored controller faceplates.
Yep, you can show your creative/hip side and give your OUYA controllers a sense of colored flair. In total there are six colors you can choose from; yellow, green, blue, red, pink, and maroon. These faceplates run around $9.99 and are easy to install as they just snap right on. The colors are rather bright which is great as it gives a nice contrast to the rather dark OUYA console. If you pre-order any of these faceplates they ship out in March so you have some time to make the life changing decision of what color you should get.